It is a proven fact that promotional products do work particularly well in the charity sector, when asking people to donate to a good cause, promotional items are a useful tool to show appreciation on the behalf of the charity, just a little personal message to say thank you, without it costing the world. The fantastic part is that it works both ways, benefit-ting the people who use the promotional product as a ‘beacon’ to show that they are proud supporters for that fantastic cause. You see this fact proven all the time with badges and wristbands, in fact in 2008 the Beat Bullying Campaign announced the sale of their millionth wristband.
When it comes to the usefulness of umbrellas, if you live in the UK, you will already know just how handy these are because even in the middle of summer, these products still seem to be advantageous. The great part about promotional umbrellas and their undoubtedly useful function is also what an umbrella represents; it represents protection, safety, security, a shield from the bad weather, many ideals that companies would also like to portray. For example a very popular financial company utilises the umbrella in their logo as a representation of their company’s ideals such as the financial security they provide.
These are definitely ideals that many charities stand for, protection, safety and security are all promises and services many charities offer and promote. So by the complex analytical decision of putting two and two together, it is plain to see that branded umbrellas would do incredibly well in the charity sector, in fact many of the charities we work with use promotional umbrellas in several different ways. They can be used to resell in-store or online with the charities’ branding, thus spreading awareness and earning money for the charity as an additional revenue stream at the same time. Alternatively thanks to the great British weather branded umbrellas will always come in handy at events, by providing guests with branded umbrellas not only gives guests a useful piece of promotional merchandise, but you also provide a chance of the product being seen in the media if the event is televised or featured in newspapers or magazines.
Alternatively, you can see the great way BTC Group used their branded umbrella during charity activity when we completed our nominated ALS Ice Bucket Challenge! To see the video click here!
